Privacy Policy
Alexanders Markethill Privacy and Data Protection Notice
Alexanders of Markethill ('we/us') are committed to protecting and respecting any personal information you share with us.
This statement describes what types of information we collect from you, how it is used by us, how we share it with others, how you can manage the information we hold and how you can contact us.
We will always give you the option not to receive marketing communications from us. We will never send you unsolicited 'junk' email or communications or share your data with anyone else who might. We do not sell your information to third parties, but we do work closely with selected partners who help us to provide you with the information, products and services that you request from us. For example, Simplybook.me who we use for Online Afternoon Tea Bookings.
The contents of this statement may change from time to time, so you may wish to check this page occasionally to ensure you are still happy to share your information with us. Where possible, we will also contact you directly to notify you of these changes.
We want you to know that when you use our organisation you can trust us with your information. We are determined to do nothing that would infringe your rights or undermine your trust. This Privacy Statement describes the information we collect about you, how it is used and shared, and your rights regarding it.
Data Collection
All of the information that we hold about you is provided to us by yourself when you seek to use our services.
We will tell you why we need the information and how we will use it.
Our Lawful Basis for processing your information
The General Data Protection Regulation (GDPR) requires all organisations that process personal data to have a Lawful Basis for doing so.
The Lawful Bases identified in the GDPR are:
-Consent of the data subject
-Performance of a contract with the data subject or to take steps to enter into a contract
-Compliance with a legal obligation
-To protect the vital interests of a data subject or another person
-Performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
-The legitimate interests of ourselves, or a third party, except where such interests are overridden by the interests, rights or freedoms of the data subject.
What information do we gather?
We collect information about you and your behaviour when you engage with our website, applications or in store. We only collect information which is necessary, relevant and adequate for the purpose you are providing it for.
We collect information about you or your behaviour when you use Alexander's websites, applications and in our retail store. Some of this information does not identify you personally but provides us with information about how you use our services and engage with us (we use this information to improve our services and make them more useful to you).
The information we collect includes some or all of the following:
Name (including title);
Address;
Phone number;
Date of birth;
Email address;
The date and time you used our services;
The pages you visited on our website and how long you visited us for;
Your IP address;
Your GPS location (where you have permitted access to this);
The internet browser and devices you are using;
Cookie, Pixels or Beacon information (for more information please see our Cookie Policy);
The website address from which you accessed our website;
Details of any transactions between you and us;
Any information within correspondence you send to us.
Registration: on some parts of the site we ask you to register, and if you do we ask for your name, email address, geographical address and other personal information. From time to time we will ask you for further information, for example if you make a purchase.
We may also use cookies. For an explanation, see the section on cookies below.
Use of Cookies
Cookies are small files which many web sites transfer to your hard disk. They can inform the web site what pages you visit, and your preferences, which enable web sites to provide you with a more personalized service. You can set your browser to refuse cookies, or to warn you before accepting them.
We use cookies, but most parts of our site can be accessed even if your cookies are turned off. But you may find there are parts of the site which you cannot access if your cookies are turned off.
How do we use your information?
Alexanders will only process information that is necessary for the purpose for which it has been collected. You will always have the option not to receive marketing communications from us (and you can withdraw your consent or object at any time). We will never send you unsolicited 'junk' email or communications or share your personal information with anyone else who might.
There are various ways in which we may use or process your personal information. We list these below:
Consent
Where you have provided your consent, we may use and process your information to:
Contact you from time to time about promotions, events, products, services or information which we think may be of interest to you (don't worry, we won't bombard you);
To share your personal information with our recommended third party partners, so that they can contact you with marketing information about their products and services (we will, of course, give you details about these third parties before you give your permission for us to send information to them).
You can withdraw your consent at any time by contacting us on the details here or, in relation to any marketing messages you receive, by using the unsubscribe option included in those messages.
Contractual performance
We may use and process your personal information where this is necessary to perform a contract with you and to fulfil and complete your orders, purchases and other transactions entered with us.
Legitimate Interests
We may use and process your personal information as set out below where it is necessary for us to carry out activities for which it is in our legitimate interests as a business to do so.
Processing necessary for us to support customers with sales and other enquiries
1.To respond to correspondence you send to us and fulfil the requests you make to us (for example: Gift Registry Enquiries, damaged items etc.);
Processing necessary for us to respond to understanding customers' needs
2.To analyse, evaluate and improve our products and services so that your visit and use of our website, applications, customer service and in store are more useful and enjoyable (we will generally use data amalgamated from many people so that it doesn't identify you personally);
3.To undertake market analysis and research (including contacting you with customer surveys) so that we can better understand you as a customer and provide tailored offers, products and services that we think you will be interested in. We will only send marketing communications to you if you have provided your consent for us to do so or which we have obtained in the ways mentioned in the paragraphs below;
4.In some cases we may use automated methods to analyse, combine and evaluate information that you have provided to us.
We collect and analyse this information in this way so that we can deliver the most appropriate customer experience to you by tailoring and making relevant all our service and communications (for example, when we remind you of an Afternoon Tea appointment);
Processing necessary for us to promote our business, brands and products and measure the reach and effectiveness of our campaigns
5.To send you marketing information from time to time after you have purchased a product or service from us or made a purchasing enquiry, closed your browser with items in your shopping basket or requested a gift list, brochure or other information of interest. We will only contact you with information about our own products and services (and in ways the law allows), which we hope you will like. You have the right to object to us sending you this information at any time;
6.To contact you from time to time with marketing information (unless you object) if you have expressly indicated to us that you are acting on behalf of a business or where we have obtained your business contact details from our authorised third-party services or an online or public business directory. In relation to any such information we send by email or SMS, we will include an option allowing you to object to receiving future messages by unsubscribing;
7.To contact you with targeted advertising delivered online through social media and other platforms operated by other companies, unless you object. You may receive advertising based on information about you that we have provided to the platform or because, at our request, the platform has identified you as having similar attributes to the individuals whose details it has received from us. To find out more, please refer to the information provided in the help pages of the platforms on which you receive advertising from us;
8.To identify and record when you have received, opened or engaged with our website or electronic communications (please see our Cookie Policy for more information);
9.To administer competitions and promotions that you enter with us from time to time and to distribute prizes;
Processing necessary for us to operate the administrative and technical aspects of our business efficiently and effectively
10.To verify the accuracy of information that we hold about you and create a better understanding of you as a customer;
11.For network and information security purposes i.e. in order for us to take steps to protect your information against loss, damage, theft or unauthorised access;
12.To comply with a request from you in connection with the exercise of your rights (for example where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression lists to be able to comply with your request);
13.To inform you of updates to our terms and conditions and policies.
Vital Interest
Sometimes we will need to process your personal information to contact you if there is an urgent safety or product recall notice and we need to tell you about it.
When do we share information?
We do not sell your personal information to others.
A number of other people's web sites have links on our site. If you link to their sites, they may collect information. Such sites are not within our control and are not covered by this privacy statement.
If we believe that your use of the site is unlawful or damaging to others, we reserve the right to disclose the information we have obtained through the site about you to the extent that it is reasonably necessary in our opinion to prevent, remedy or take action in relation to such conduct.
How do we share this information?
We do not sell your information to third parties, but we do work closely with our third-party suppliers who fulfil business activities for us (like booking services, marketing etc.)
We do not sell your information to third parties. However, we may from time to time disclose your information to the following categories of companies or organisations to which we pass the responsibility to handle services on our behalf: email and text marketing services, booking services, market analytics service providers, our legal and other professional advisors.
We take steps to ensure that any third-party partners who handle your information comply with data protection legislation and protect your information just as we do. We only disclose personal information that is necessary for them to provide the service that they are undertaking on our behalf. We will aim to anonymise your information or use aggregated none specific data sets where ever possible.
Security
All personal and credit card information is encoded using Secure Sockets Layer (SSL) technology before being sent over the Internet. To protect your data further, your credit card information is always stored in encrypted form in a database that is away from our Web site database, so it isn't connected to the Internet. Credit card transactions are issued a digital certificate, ensuring that your data can only be read by our transaction system as long as your browser shows its secure mode symbol (such as a key or closed lock).
To make the most of the security on our site, we recommend using Microsoft® Internet Explorer™ version 4.0 or higher, which enable SSL. We also recommend setting your browser's preferences to accept cookies and enable Java™.
All materials on our web site are the copyright of Alexanders of Markethill or are reproduced with permission from other copyright owners. All rights are reserved. The materials on this web site may be retrieved and downloaded solely for personal use. No materials may otherwise be copied, modified, published, broadcast or otherwise distributed without the prior written permission of Alexanders of Markethill.
How long do we keep your information for?
We will not hold your personal information in an identifiable format for any longer than is necessary. If you are a customer or otherwise have a relationship with us we will hold personal information about you for a longer period than if we have obtained your details in connection with a prospective relationship.
We do not retain personal information in an identifiable format for longer than is necessary.
If we have a relationship with you (e.g. you are a customer), we hold your personal information for up to 6 years from the date our relationship ends. We hold your personal information for this period to establish, bring or defend legal claims. Our relationship may end for a number of reasons including where a gift card expires or a transaction ends.
Where we have obtained your personal information following a request for information, brochure, quotation or any other information on any of our products or services, we hold your personal information for 1 year from the date we collect that information, unless during that period we form a relationship with you e.g. you purchase a product or start a gift list. We hold your personal information for this period to give us an opportunity to form a relationship with you.
The only exceptions to the periods mentioned above are where:
-the law requires us to hold your personal information for a longer period, or it sooner;
-Where you have raised a complaint or concern regarding a product or service offered by us, in which case we will retain your information for a period of 6 years following the date of that complaint or query; or
-you exercise your right to have the information erased (where it applies) and we do not need to hold it in connection with any of the reasons permitted or required under the law (see further 'How can I manage the information we hold about you');
How can I manage the information we hold about you?
You have the right as an individual to access your personal information we hold about you and make corrections if necessary. You also have the right to withdraw any consent you have previously given us and ask us to erase information we hold about you. You can also object to us using your personal information (where we rely on our business interests to process and use your personal information).
You have a number of rights in relation to your personal information under data protection law. In relation to most rights, we will ask you for information to confirm your identity and, where applicable, to help us search for your personal information. Except in rare cases, we will respond to you within 30 days after we have received any request (including any identification documents requested).
You have the right to:
Ask for a copy of the information that we hold about you;
Correct and update your information;
Withdraw your consent (where we rely on it). Please see further ‘How do we use this information?’;
Object to our use of your information (where we rely on our legitimate interests to use your personal information) provided we do not have any continuing lawful reason to continue to use and process the information. When we do rely on our legitimate interests to use your personal information for direct marketing, we will always comply with your right to object;
Erase your information (or restrict the use of it), provided we do not have any continuing lawful reason to continue to use and process that information;
Transfer your information in a structured data file (in a commonly used and machine readable format), where we rely on your consent to use and process your personal information or need to process it in connection with your contract.
You can exercise the above rights and/or manage your information by contacting us using the details below:
ALEXANDERS OF MARKETHILL
3 KEADY STREET
MARKETHILL
ARMAGH
BT60 IPN
EMAIL: SALES@ALEXANDERSGIFTSTORE.COM
PHONE: 028 3755 1261
If you are unhappy, you have the right to lodge a complaint with a data protection regulator in Europe, in particular in a country you work or live or where your legal rights have been infringed. The contact details for the Information Commissioner’s Office, the data protection regulator in the UK, are below:
Post:
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Call: 0303 123 1113
Email: casework@ico.org.uk.
